Client Background:
Fasr track is a trendy Gen-Z streetwear brand offering hoodies, tees, and lifestyle apparel through Shopify. Known for its bold designs and high-quality products, Fasr trackhad a growing fanbase but needed to scale orders and revenue while standing out in the highly competitive streetwear market.

Challenge:
Despite its reputation for stylish, high-quality apparel, UrbanThread faced challenges in driving consistent Shopify orders and expanding its customer base. With competition from larger fashion brands and marketplaces, the store needed new ways to attract Gen-Z shoppers and increase conversions while strengthening its online presence.

Solution:
The growth team at EGATUS MEDIA implemented a comprehensive Shopify and digital marketing strategy to address UrbanThread’s challenges. The following strategies were deployed:

Shopify Store Optimization:

• Redesigned product pages for better visuals, persuasive copy, and seamless checkout.

• Implemented technical and on-page SEO improvements to increase organic visibility and attract relevant traffic.

Social Media Marketing:

• Built a strong presence on Instagram, TikTok, and Facebook to engage the target Gen-Z audience.

• Shared dynamic content, including lifestyle photos, product drops, and behind-the-scenes brand stories to foster engagement and loyalty.

Email Marketing Campaigns:

• Launched segmented email campaigns featuring product launches, limited-time offers, and style guides.

• Encouraged repeat purchases and referrals through personalized newsletters and promotions.

Community Engagement & Collaborations:

• Partnered with influencers, micro-creators, and fashion communities to expand brand reach.

• Leveraged collaborations to create buzz around product drops and limited-edition collections.

Results:

• UrbanThread achieved over 296 Shopify orders and $60K+ in revenue in just one month.

• Website traffic increased significantly, driven by organic search, social media campaigns, and influencer collaborations.

• Social media followers and engagement doubled, boosting brand visibility and connection with the Gen-Z audience.

• Email campaigns contributed to repeat sales and customer retention, strengthening long-term revenue growth.

Testimonial:
"EGATUS MEDIA helped us take Fasr trackto the next level. Their digital marketing strategies and growth expertise helped us hit $60K+ in one month and connect with our audience like never before. The results speak for themselves!"

— Sarah Johnsan, Founder of Fasr track

Conclusion:
This case study demonstrates how EGATUS MEDIA leveraged Shopify optimization, social media, email marketing, and influencer collaborations to scale Fasr track orders, revenue, and brand presence in a competitive streetwear market.