Challenge:
Despite UrbanThread’s growing brand presence and trendy streetwear collections, the company faced challenges in increasing online visibility and attracting organic traffic to its Shopify store. With fierce competition in the fashion and streetwear eCommerce space, UrbanThread sought to improve search engine rankings, drive more qualified traffic, and scale Shopify orders effectively.

Solution:
The SEO and growth team at EGATUS MEDIA devised a comprehensive SEO strategy tailored to UrbanThread’s goals. The following strategies were implemented:

Keyword Research and Optimization:

• Identified high-value keywords relevant to UrbanThread’s product lines, including streetwear apparel, hoodies, t-shirts, and accessories.

• Optimized product pages, collection pages, meta tags, and descriptions to incorporate target keywords and improve search engine visibility.

On-Page Optimization:

• Conducted technical audits to resolve issues affecting Shopify store performance, including page speed, mobile responsiveness, and site structure.

• Optimized navigation, internal linking, and URL structure to enhance user experience and improve indexing.

Content Creation and Marketing:

• Developed engaging content such as style guides, lookbooks, trend articles, and product highlights to attract and retain customers.

• Promoted content across social media channels, fashion forums, and influencer partnerships to drive traffic and brand awareness.

Link Building & Brand Authority:

• Implemented a strategic link-building campaign to acquire high-quality backlinks from fashion blogs, streetwear communities, and lifestyle publications.

• Leveraged guest posts, influencer collaborations, and brand partnerships to strengthen UrbanThread’s online authority.

Results:

• Organic traffic to UrbanThread’s Shopify store increased by 60% within six months of implementing the SEO strategy.

• Over 80% of targeted keywords ranked on the first page of Google search results, driving highly relevant traffic.

• Shopify orders and revenue grew by over 40%, fueled by organic search and improved brand visibility.

• UrbanThread’s online presence and brand reputation strengthened, increasing customer trust, engagement, and repeat purchases.

Testimonial:
"EGATUS MEDIA’s SEO and growth strategies have been a game-changer for UrbanThread. Thanks to their expertise, we’ve seen a huge boost in store traffic and Shopify orders. The results exceeded our expectations!"

— Nolan Jf, Founder of UrbanThread

Conclusion:
This case study demonstrates how UrbanThread leveraged EGATUS MEDIA’s strategic SEO approach to grow organic traffic, increase Shopify orders, and scale revenue in the competitive streetwear eCommerce market.